In 2016, I began designing all of Headline Shirts marketing and transactional emails. I was tasked with re-defining our brand guidelines, and implementing them across all marketing channels. I defined color, type, layout and photography specifications so that all of our customer communications would have a consistent look and feel. 

Below are hi-fidelity mockups of an updated Transactional Email deck. Our transactional emails were updated with our new brand guidelines and brand voice.